FREE SHIPPING ON ORDERS OVER $45

IF YOU EVER WONDERED WHO IS BEHIND OUR DESIGNS, HER NAME IS KAYLA AND SHE IS AWESOME

February 28, 2020

IF YOU EVER WONDERED WHO IS BEHIND OUR DESIGNS, HER NAME IS KAYLA AND SHE IS AWESOME

Little story time: When we were looking for a graphic designer to join our tiny but mighty team last year, Kayla’s application was the very last one that made it into our email inbox. After going through all 319 resumes and after picking a couple of hot candidates, we decided to click on Kayla’s email at last and we are so glad we did. 

Who is Kayla? The short answer: a Vancouver based up and coming graphic designer who is behind the majority of Smartbite Snacks promo designs and who is about to start working on our US product packaging. 

To come up with the long answer, we caught up with Kayla one rainy Saturday morning at our favourite Vancouver cafe DALINA to talk about her creative process, drawing inspiration from her life, and Kayla's advice to aspiring creatives in an ever-changing digital world.

Shout out to super talented William Luk for capturing the interview through his camera lens.

 

RAPID FIRE

Personal mantra?
Live in the moment

Whatcha readin’?
The Big Questions: A Short Introduction to Philosophy by Robert Solomon and Kathleen Higgins.

Last Netflix binge? 
Night on Earth 

Go-to song?
I don’t really have a go-to song; I listen to whatever

Hidden gem in Vancouver?
A tea shop called Cultivate Tea on Main Street

Favorite place on earth? 
Hawaii since I just got back

3 emojis that best describe you?
😂😬😳

Favourite artist to watch?
Olafur Eliasson

Favourite snack?
I don’t really eat snacks

Name the first word that comes to mind. Now!
Coffee

What’s your favourite website?
Behance

 

LET’S GET SERIOUS

Could you tell us a little bit about yourself and how you became interested in design?
It’s hard to describe myself. Originally from China, I came to Canada to study back in 2010. While in school I had a very hard time deciding what I wanted to do in the future so I chose to reach out to people in my life for advice. My landlord is a writer and he gave me a really good piece of advice. He asked me to look at all college program options and see what I don’t like first.

That’s exactly what I did and through this process I came across a Design Formation program taught at Langara College. I attended the information session and this program seemed very interesting to explore so I applied. I am currently pursuing my Bachelor in Graphic Design degree at SFU.


Who or what has been the biggest single influence on your way of design thinking?
I’d say all my teachers. At the very beginning I had no idea what the design was. Once I went through the program, my design teachers explained why designers design the way they do, what works and what doesn’t. This opened my eyes to a completely new world and shifted my perspective. 


What are you currently fascinated by?
I noticed that there is this new trend characterized by the use of a lot of colours. I would like to try it out. 


How would you describe your style to someone who hasn’t seen your work before?
I’d say my design style is pretty minimal and also collaborative. I don’t think one solution fits all and that’s why I mainly look at the industry the business operates in and what message the design is supposed to convey to the audience. 

 


What are you passionate about besides your work?
FOOD. I am a huge foodie. I love to eat.


Do you document your foodie adventures on a blog or do you have a special foodie Instagram account?
I don’t post the pictures of my food explorations because I am too lazy to go through all that process. 


What’s the best piece of advice you have heard and repeated to others?
There is this quote from Yohji Yamamoto: “Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself.” I think it is really good advice especially when you are starting with something completely new. You have no idea how or where to start so it helps to look at someone else’s work to learn from them, to get inspired by them. I do not mean to plagiarize someone’s work but to choose pieces you like and make them your own. 


Which project have you enjoyed working on the most so far?
I always enjoy the process of whatever I am currently working on. Right now I am busy with a school project with the focus on branding for a made up coffee shop.

Last semester I worked on this music video in Adobe After Effects and I really enjoyed the process. So learning more about motion graphics is something I would definitely like to explore more of. 


What’s the last thing that made you say ‘wow’?

I was going through my Instagram yesterday and discovered this post by hongsick

 

 

If you could have the opportunity to work with someone from any period, across any industry, who would it be and why?
I’d say my girlfriend. She’s a data scientist. I’d like to create something with her and see what will come out of it. Her focus is data while my work is all about design aesthetic. I’d love to merge these two together and explore the whole process. Maybe we can create a very cool data interactive website. 


What’s your favourite part of the job? And your least favourite?
Let’s start with the least favourite part to get it out of the way (laughs). Definitely deadlines. Sometimes I struggle with procrastination so I have this love and hate relationship with deadlines. Deadlines help me to be productive but sometimes they can cause a lot of stress. 

Regarding the favourite part, I really enjoy exploring different styles. This changes with different industries, brands and different concepts and I find it really exciting. As a designer, you want your audience to connect your style with a certain industry right away and also to evoke a feeling once that connection is made.


What advice would give someone just starting out in design?
I guess the same advice from Yohji Yamamoto I already mentioned. I think it's really good advice. Look at other artists who are already doing a great job and then take inspiration from their work but make it your own by changing it. Looking for inspiration allows you to explore different styles and then decide what styles you want to stick to when growing as a designer. 

 


Is there anything you haven’t achieved professionally yet that you want to tick off? What is your next goal?
Last semester I worked on this music video in Adobe After Effects and I really enjoyed the process. So learning more about motion graphics is something I would definitely like to explore more of. 


We’re so happy to have partnered with you on many design projects! What excites you about working with Smartbite Snacks?
Smartbite Snacks is actually the first real company I work for so the whole health food industry is very new and exciting to me. I really like the fact that I’ve been given a creative freedom to explore and play with different styles when coming with on brand designs and promotional materials. 


What are you going to do right after this interview?
I have this school group project I am currently working on so that’s what I am going to do after. 

 

 You can find Kayla on LinkedIn and if you would like to learn more about her design work, then peek her graphic design portfolio.  



WHAT IS SMARTBITE COLLECTIVE? Smartbite Collective shines a spotlight on changemakers in our community that live according to Smartbite principles. We started Smartbite Snacks because we want to live our lives on our own terms while creating a positive change around us. We don't wait for things to happen, we get up and happen to things. Roadblocks don't discourage us, they fuel us. We believe that life is what you make it, how you impact it and also how you look at it – rice cakes are just rice but wine is just grapes. To us simplicity, boldness, kindness and giving a shit (yes, we said it) are everything and when we meet someone who embodies all of the above, you bet we'll ask tons of questions. 



Leave a comment

Comments will be approved before showing up.


Also in SMARTBITE COLLECTIVE

Give It Up For Puti Karina Puar, the Award Winning Illustrator Behind Smartbite's Giphies
Give It Up For Puti Karina Puar, the Award Winning Illustrator Behind Smartbite's Giphies

July 26, 2020

GIFs are awesome. They’re catchy, timely and appropriate for almost every occasion. And they’re everywhere. And we are absolutely, totally and utterly obsessed with them here at Smartbite Snacks. We use them in our customer service tweets, our emails, our Slack channel. Anywhere there’s a message; there’s the 100% chance for a GIF.

However, there is one person who trumps our GIF obsession. Her name is Puty, she is incredibly talented and it's always such a pleasure to be working with her. Just like all her work, this is interview is a treat packed with tons of inspiration (and GIFs of course). Oh and for all curious folks out there, you can find Smartbite GIFs created by this beyond charismatic artist here

Continue Reading

Celiac Awareness Month: Interview with a Celiac Disease Expert Selena De Vries
Celiac Awareness Month: Interview with a Celiac Disease Expert Selena De Vries

May 27, 2020

As you may or may not know, the month of May is National Celiac Awareness Month. These month long efforts helps raise awareness about the disease and sheds light on those affected. One thing Smartbite Snacks takes great pride in is our commitment to creating organic gluten-free snacks that our celiac friends and family can enjoy. This has been the goal of our little family business since the day one.  

In an effort to help spread some useful information on celiac disease we decided to reach out to Selena. We recently came across Selana’s Instagram account and it quickly became one of our favorite resources for no-nonsense gluten-free chat, helpful tips and easy meals. Check out Selena’s story below.

Continue Reading

ENGINEER + ANALYST + LOVE FOR CHOCOLATE = 9TH & LARKIN CRAFT CHOCOLATE PERFECTION
ENGINEER + ANALYST + LOVE FOR CHOCOLATE = 9TH & LARKIN CRAFT CHOCOLATE PERFECTION

May 24, 2020

It’s no secret that we are professional snack makers and equally professional snack eaters and chocolate definitely tops our fave snack list. During our January business trip to San Francisco, we found ourselves looking for #beantobar and #craftchocolate on Instagram while waiting to check into our Soma hotel. We soon discovered the diversity of the chocolate-making scene in the west coast and noticed the concentration of chocolate-making companies in California.

Then we stumbled upon 9TH & LARKIN’s Instagram account and quickly fell in love with the brand’s sense of aesthetics. We immediately put this SF based bean-to-bar chocolate maker on our “to-try” list and had our first taste a couple of days later and oh boy, was it GOOD. We loved this chocolate so much that we partnered with 9TH & LARKIN on a giveaway and invited Lan to tell us more about . 

Because we wanted to hear more about Lan’s chocolate story and the wonderful world of craft chocolate making, we asked her to answer all of our burning questions for May edition of Smartbite Collective. We think you’ll really enjoy e-meeting Lan. 

Continue Reading