Little story time: When we were looking for a graphic designer to join our tiny but mighty team last year, Kayla’s application was the very last one that made it into our inbox. After going through all 319 resumes and after picking a couple of hot candidates, we decided to click on Kayla’s email at last and we are so glad we did.
Who is Kayla? The short answer: a Vancouver based graphic designer who is behind the majority of Smartbite Snacks promo designs and who is about to start working on our US product packaging.
To give you the long answer, we caught up with Kayla one rainy Saturday morning at our favourite local cafe DALINA to talk about her creative process, drawing inspiration from her life, and her advice to aspiring creatives in an ever-changing digital world.
One Saturday evening I found myself aimlessly scrolling through Etsy when Spotify put on Ari's 2019 hit single "7 Rings.'
I see it, I like it, I want it, I got it (yeah) – I hummed.
This prompted me to type Ariana Grande into Etsy search bar and my laptop screen got flooded by countless images of the pop queen. One of them stood out right away and lead me into the Gotchilnk art shop. The shop is the brainchild of Ariel Gotchi, a 24 year old artist hailing from sunny LA who makes digital art of iconic characters for stickers and prints. I reached out to Ariel and by Sunday evening we were nailing down the details of our Smartbite Snacks x GotchiInk collaboration.